24 Hours in Farming has won the Commercial Partnership of the Year at the prestigious 2023 PPA Awards
Agriculture’s biggest digital campaign, led by Farmers Guardian and supported by Morrisons, showcases the role of British farmers to the general public and their dedication and pride as the nation’s food producers and guardians of the countryside.
Agriculture’s biggest digital campaign, led by Farmers Guardian and supported by Morrisons, showcases the role of British farmers to the general public and their dedication and pride as the nation’s food producers and guardians of the countryside.
Using the hashtag #FARM24, farmers and industry organisations from across the UK take to social media to share what a typical day might look in the journey from field to fork and educate consumers about where their food comes from.
Taking farmers to the masses, the 2022 campaign achieved a reach of 28 million, trending on social media and supported by the Prime Minister, celebrities, athletes, chefs and social media influencers.
The campaign was praised by judges as a truly impressive partnership, raising awareness of the valuable work the agricultural industry does to audiences far and wide.